Chasing Sounds

An artist campaign I developed for Epidemic Sound to reach a new audience and drive new users to the music service.

Central to the campaign is an artist profile video featuring electronic music producer, Ooyy. With influential YouTuber Peter McKinnon behind the camera, we follow Ooyy's adventure in the Arctic  as he sets out to create a track using sounds from nature.

The video premiered online as part of a 360 campaign (social media, PR, email, bespoke landing page and paid performance), all to drive subscriptions to Epidemic's music service.