Music Matters

I developed and produced Music Matters, a video campaign for Epidemic Sound to inspire creators to think about the integral role music plays in their content and storytelling.

Filmed in New York, Dubai and Sweden, we hear from influential content creators and learn about their defining music memories and how Epidemic Sound's music service enables them to tell compelling stories.

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The series premiered online as part of a 360 campaign (social media, PR, email, bespoke landing page and paid performance), all to drive subscriptions to Epidemic's music service.